How 2 Brand Identity
✍︎ Branding ✐ Photoshop, Illustrator, After Effects, InDesign
How 2? is a fictitious TV Channel created and branded during a university project. The channel program contains shows that teach young adults useful skills that they now need in their independent lives, but that maybe were not taught at home or school. Having a younger audience as the target group, the brand utilizes fresh and vibrant colors as a basis, as well as playing with abbreviations using numbers commonly found on the web language of the youth.
The brand guide for How 2 is available at the end of the page ⤵
Please feel free to scroll through the brand guide, and get a better overview of the project
(pro tip.: clicking on the magazine or the button brings it to fullscreen 😉)