The following Project is the branding created for the company Calímaco of Bogotá, Colombia. The company develops solutions for scientific research, innovation and development of projects related to the science of knowledge. Therefore, it was important to maintain a more serious look and feel while also showing the innovative and future-forward character of the firm.
➸ After researching the competitors, which had predominantly turquoise colours as a base, it was defined that a strong but elegant blue would be the best choice. This also brings up the aspect of knowledge we hoped to achieve. A complementing palette of blues and greys complements well the identity.
