The following Project is the branding created for Calímaco of Bogotá, Colombia. The company develops solutions for scientific research, innovation, and development of projects related to the science of knowledge. Therefore, it was important to maintain a more serious look and feel while also showing the innovative and future-forward character of the firm.
After researching the competitors, which had predominantly turquoise colors as a base, it was defined that a strong but elegant blue tone would be the best choice. This also brings up the aspect of knowledge we hoped to achieve. A complementing palette of other blue hues and greys complements well the identity.
↪ Scope: Brand Identity
↪ Tools: Photoshop, Illustrator
